LA HOPE DEALER & THE NWF PRESENT
P-22 AR Tribute
Augmented reality experiences tied to artist Corie Mattie's P-22 mural and star on the Hollywood Walk of Fame.
 

Presented by the National Wildlife Federation and artist LA HOPE DEALER, the tribute AR experience is for Hollywood's resident cougar, P-22.
 

About LA HOPE DEALER
Corie Mattie, also known as "LA Hope Dealer," is a multi-disciplinary street artist whose impactful work graces the vibrant streets of Los Angeles and cities around the world. Her art is a fusion of pop culture, activism, and poignant social commentary, and it never fails to stir strong emotions across social media platforms. Her work is bold, unapologetic, and impossible to overlook.

About P-22
P-22, the Brad Pitt of Mountain Lions, and resident of Hollywood is receiving his own star tribute on the "Hollywood Walk of Fame".

Using Illust's Augmented Reality visualization tools, visitors can scan LA HOPE DEALER'S Mural and/or the empty star alongside the mural to trigger a tribute to the Puma.

AR Activation Site
Location of Mural - 6424 Hollywood Blvd, Los Angeles, CA

Artist: Corie Mattie - LA HOPE DEALER
Artist Management - Valence Projects (Josiah David Jones)
Creative Production: Lisa Kolb
Platform/Technical Team: Illust. - Rob McCarty and Tim Prochak

 

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