Immersed in Refik Anadol Studio's
Machine Hallucination: NYC at ARTECHOUSE

Lisa Kolb is a multi-faceted Strategist and Creative Producer known for conceiving and curating engaging virtual and IRL activations that entertain and educate. Since 2019, she has focused her comprehensive experiences at the intersection of technology + brands + commerce + art to develop unique events that include speaker panels, interactive live demonstrations, highly cultivated content and exhibitions, and targeted partnerships.
With an eye toward maximizing event reach and expression, Lisa has a tireless passion for research and an understanding for the newest technologies and platforms. She has activated launches, auctions, and events in the Metaverse and virtual spaces including Decentraland, Cryptovoxels, Arium Spaces, New Art City, Spatial, Hyperfy and AltspaceVR. She has worked with artists, collectors, companies and platforms including SuperRare, KnownOrigin, Async Art, OpenSea, Boson Protocol, VerticalCrypto Art, 100xARt (Outlier Ventures), Narcissus Gallery and CODAME. 

Before focusing on Web3, she produced and created campaigns and initiatives for Microsoft, TiVo, Mutual of Omaha, Airstream, HBO, and The North Face, among others. Her campaigns and experiences have been seen by tens of thousands of visitors IRL, and generated hundreds of millions of impressions virtually.
Passionate about all things branding and design, Lisa has worked with fortune 500 companies and iconic brands, as well as with countless entrepreneurs and start-ups. Lisa excels at maximizing a brand’s comprehensive expression from visual identity to campaigns to brand extensions (and everything in between).
Her unique skill-set has provided her with the opportunity establish the in-store look and feel for multiple major product launches, defining logos and brand guidelines, creating and executing broadcast TV campaigns, as well as co-founding and creating an officially licensed apparel and merchandise business for American icon Airstream.  
Through XKEY Labs, she curated several Web3 based Art Events for Edge & Node's House of Web3, The Sausalito Center for the Arts and the Mill Valley Music Festival. In addition to advising several artists and collectors, she is a Strategic Advisor to digital/physical connectivity platform CreatedBy_ and the Synthesis Project, a fashion based avatar creation platform. 
Always on the forefront of the intersection of art and technology, Lisa’s current focus is on the Web3, Onchain Art/Music space and Metaverse/Spatial Computing. This includes Augmented Reality, Virtual Reality, Virtual and Physical Galleries/Events, Open Metaverse, Projection Mapping, Holographic Display, AI/Generative Art and Location Based Entertainment. 

Lisa is the Art Tech Curator for the Sausalito Art Festival as well as a Director of the Board of Trustees. She is an avid Collector, member of several communities and DAOs including:, The House of Web3, AdmitOne, SquiggleDAO, Friends with Benefits, Cyberbrokers, Meebits, mfers, Broadside, Arkive, Neol, The Metaverse Standards Forum and the XR Guild. 
Her experimentation with art creation using Midjourney, Korus and Photomosh can be viewed on zero_one
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