MUTUAL OF OMAHA: Aha Moment Campaign ran for seven years and toured the country every Summer for six of those years collecting people's Aha Moment stories. All recordings were used in social media campaigns and a contest for people to vote on which stories should be selected to run as broadcast commercials. As the Creative Director for this client, I developed the branding of the campaign and oversaw the design all of the elements. We partnered with several outside agencies in addition to doing work in house. Elements included web design, vehicle wrap, broadcast graphics, t-shirt and uniform design, postcards, placards, banner ads, print ads, annual report, video editing, social media.
