Aspen Platform Launch
Oversaw the Launch Strategy and Creative Production of all Go to Market activations for the Aspen NFT Platform launch and $ASPEN by Monax Labs: Website, hype videos, establishing a blog and newsletter, creation of 3D Voxel Avatar NFTs, Messaging, Social Media, Roadmap, Litepaper, Terms of Service, Build out of the Help Center and Swag.
The Aspen Beta Site and $ASPEN went live on April 29, 2022. Information about the launch can be found here

NFT NYC Activation
Oversaw the Strategy, Planning and Production of an exhibition booth at the Marriott Marquis and Community, Partner, Investor party at Barcade in Chelsea. 
Deliverables included: Updating Websites, Three tiers of NFT giveaways, banners, promo video, swag, lighting, display decor, guest list management, invites, exhibition schedule, partner coordination, giveaway contests. 
A recap of NFT NYC Party and Exhibition can be found here. . 
Over 300 people attended the party and the Exhibition station was a exceeded expectations with numerous leads and steady foot traffic. 

Launch and Event Strategy/Production: Lisa Kolb
Monax Labs Team: Jeremy Drane, Casey Kuhlman, Jeremy "Doc" Williams, Megan Cornelius, Tim Dilger, Gayan "Yat Maxi" Gunawardana 
Design/Creative Direction: Chistina Giannakou
Agency Partners: MintWerx, Haygency, Golden Goods, NFTs from P

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